FOMO ALERT.
If you haven't already started obsessing over Hoodie Allen's addictive blend of hip-hop, pop, and soul, you're going to want to get familiar fast.
The Google employee turned rapper just released an impressive debut album People Keep Talking, which follows his 2012 EP All American.
Thanks to his strong relationship with his fans (with whom he makes a point to stay close through social media) he's been steadily on the rise. And with his infectious pop-driven beats, the title of his album seemed to get it right: People are definitely going to be talking.
The brand-new music video for standout track "All About It" — featuring a rapping Ed Sheeran (!!) — is premiering right here, exclusively on BuzzFeed.
The eclectic new video features Hoodie amd Ed teaming up as superheroes, launching rockets, and smashing watermelons — you know, a casual Friday night. "The 'All About It' video was definitely one of my favorite videos to shoot, because I got to hang out with my friend, and act silly and outrageous in costumes," Hoodie told BuzzFeed News.
BuzzFeed/ Hoodie Allen
"We decided early on we didn't want there to be a normal set storyline. It was way more fun to show the fans a different side of our personalities, and I knew if they saw us having fun then the result on the screen would match the energy of the song!"
BuzzFeed/ Hoodie Allen
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