Three words: lime-human hybrid.
This is the Justin Timberlake we all know and love.
Larry Busacca / Getty Images
And this is Justin Timberlake as a terrifying lime-human hybrid.
Sauza 901 Tequila / Via youtube.com
The nightmare-inducing lime man, Rick "Sour" Vane, is the star of Sauza 901 Tequila's new marketing campaign.
According to Fast Company, the whole, bizarre campaign was Timberlake's idea. FYI, he's a partner in the brand.
Sauza 901 Tequila / Via youtube.com
JT's lime-human creature was apparently a "rock star"...
Sauza 901 Tequila / Via youtube.com
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